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2019 Campaign Objective

Having developed and overseen a successful 2018 campaign, we had the pleasure of working with Spark Connections once again to bring to life their message of doing things you love while meeting people you like!

Videos:





Our BIG Creative Idea

We wanted to maintain the same level of energy and youthful vibe that was used previously. Taking reference to the 2017 campaign, copy revolving around activities, events and the use of Singlish (appealing to younger Singaporean audiences) had a higher click-through rate, hence these strategies were also implemented into 2019’s creative.

Channels Utilised:

Through-the-line; Facebook Carousel and Videos.

Facebook Carousel: