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25 Years of Turning Ideas into Life

There’s no better way to celebrate 25 years than to share these spark-worthy moments with you! We have 5 case studies that we hope will inspire you and help you turn your next idea into a real-life masterpiece.


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Great Eastern

LIVE GREAT with both Singapore’s oldest life insurance company and Artificial Intelligence! With AI Personal Coach GERI, discover how we encouraged consumers to work towards living better, longer and healthier lives.

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Joint Poly

We believe that passion makes the world go ‘round, and that the breakthroughs of tomorrow start with nurturing the youth of today! Find out how seemingly trivial hobbies we had as children transform into significant real-world potential as adults.

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BREAK THE SILENCE

The best way to end a cycle of domestic abuse and violence is to speak out. Learn how we took a taboo topic and made it into a conversation piece to help “Break the Silence” once and for all.

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Po Chai Pills

A household name in many Chinese homes with over 120 years of rich history, Po Chai Pills are a familiar name to many. Read more about how we took a century-young brand on an excitement-filled digital marketing campaign!

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Spark Connections

Social activities are often the first to go as one becomes busier and busier. Explore how we spurred people on to do what they love while meeting who they like through a colourful and fun journey in both 2018 and 2019!

2018 2019


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Media Showcase

MCI: Pioneer Generation Package “Caregivers Campaign”

One of Singapore’s most successful public service campaigns to date, the Pioneer Generation Package remembers the dedication and sacrifice of the generation that helped built Singapore to what it is today. Learn more about how we helped raise awareness for the Pioneer Generation to reap the rewards of their labour.

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Media Showcase

MCI: Pioneer Generation Package “Medishield Life Pioneers Campaign”

We’ve all heard of Medishield Life and how it can help all of us cover major medical expenses such as large hospital bills or expensive outpatient treatment, but what about how the Pioneer Generation can benefit? Come with us as we take you through how we conveyed this crucial message to them!

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